Insights
Evergreen guides on direct bookings, OTA commissions, distribution technology and growth for independent accommodation in the Balkans, from DirectBalkan.
Direct bookings
How independent accommodation owners in the Balkans can reduce OTA dependency
How independent hotels, apartments and guesthouses in the Balkans can rely less on Booking.com and Airbnb without losing occupancy: measure concentration, give each channel a role, build one channel you control.
OTA commissions & distribution economics
Booking.com commission vs direct bookings: what Balkan accommodation owners should actually compare
Direct bookings aren't free. A worksheet for Balkan accommodation owners to compare the effective cost per booking of Booking.com and their own direct channel, using their own figures.